Monday, February 1, 2010
Boys to Men
If you are a parent of teenage boys, a Middle school teacher, or are just getting out of that tweenager age group, you have at least a dozen times in your life been hit by an atomic bomb sized cloud of effervescent body spray while walking down the hallway of a Jr. H.S. school, arcade, locker room, mall, or even a parking lot. Evidently these ghastly sprays have become a bit of a new phenom because when I was that age, we just smelled like iron and Fritos.
I shot this story for The NY Times on how company's such as Axe Body Spray are marketing to men 18-34 but in reality, it's the 12-16 year olds who are eating it up.